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A Different Canvas

Welcome to Redd Rabbitt

Animation, motion graphics, infographics, and graphic design for content creators, marketeers, educators and information providers.

A collection of graphic design images

Belonging

2023

Belonging is not a single journey, nor is it a straightforward one. It’s an ever-changing process. This animation explores feelings of longing, sadness, discovery, and connection, in the search for self-acceptance and a sense of belonging.

Belonging

Conversations

2022

The government-funded Social Action Inquiry Scotland wanted to explore how communities could better work together to facilitate local change. This eye-catching motion design animation was used across social media to raise awareness of the project and invite participants to join a new conversation on local social action.

Conversations
Generation Pandemic Puppy

Generation Pandemic Puppy

2021

Generation Pandemic Puppy reflects a real-time narrative rooted in the first UK Covid-19 lockdown in 2020. It highlights an emerging animal welfare crisis affecting domestic pets. It uses data, emotive imagery, graphic design, sound, and motion, and ends with a call to action. The work was produced as part on my Honours degree at Abertay University.

City of Wall
City of Wall

Concept book cover for a gothic graphic novel

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What Love Is
What Love Is

Opening sequence of a motion design animation

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Generation Pandemic Puppy
Generation Pandemic Puppy

Motion design stills of shape language, typography, imagery

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City of Wall
City of Wall

Concept book cover for a gothic graphic novel

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1/5

Graphic Design

My approach to graphic design is about knowing when to use good design rules on layout, colour, typography, and shape language, and when breaking them helps to punctuate a narrative.

Graphic Design
Information Design
Information Design

Adding sound and motion to data dramatically reveals key point on the information presented.

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Character Lineup
Character Lineup

Concept for a fairytail narrative - layout quickly shows the diverse range of characters

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Information Wordbank
Information Wordbank

Achromatic colour palette helps to show the hierarchy of key word choice in a narrative word bank.

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Information Design
Information Design

Adding sound and motion to data dramatically reveals key point on the information presented.

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Infographic Design

Numbers by themselves are just numbers. Applying narrative, imagery and graphic design principles to infographic design helps to creates an accessible visual interpretation of the data.

Infographic Design
Motion Design Still
Motion Design Still

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Motion Design Still
Motion Design Still

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Motion Design Architecture
Motion Design Architecture

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Motion Design Still
Motion Design Still

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Motion Design

Storytelling here uses a three-part narrative structure to identify the key message, its problem and solution and a call to action. The infomotion structure uses visual imagery, graphic design principles, music and spoken and narrative (sound), and motion design to build a relatable and engaging multi-sensory audience experience.

Motion Design
Surface Design
Geometric Mandala
Geometric Mandala

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Geometric Mandala
Geometric Mandala

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Axolotl Line Art Abstract
Axolotl Line Art Abstract

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Geometric Mandala
Geometric Mandala

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Surface Design

Graphic designs created for surface printing and print-on-demand platforms. Designs avaliable for purchase.

EMPATHY AND NARRATIVE DESIGN

The digital media superhighway is a busy one. Content creators and their audiences have only a few fleeting seconds to engage with each other. My work embraces graphic design, motion design, and brain psychology to bring empathy into narratives that resonate with an audience long after the story has unfolded.

 

Empathy is vital to the wellbeing of society. Loss or lack of empathy weakens social vitality and survivability, and as a digital media artist building empathy in narrative design is crucial to connecting with my audience.

 

The three pillars I use in building empathy and lasting engagement are having a clear and relatable narrative, an art aesthetic with good visual clues, and sound and motion design all building towards an immersive experience.

Narrative & Emotion

CONTACT

Got a story to tell?  Let's talk...
Email: ReddRabbitt3@gmail.com
Tel: +44 7747796908
Contact
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