
Digital Media Artist
Content Creator
Storyteller & Animator
Aimee Holly Butler
Generation Pandemic Puppy
Generation Pandemic Puppy is an infomotion design. It layers numbers, imagery, graphic design, sound, and motion in a real-time narrative of a new animal welfare crisis rooted in the first UK Covid-19 lockdown.
Infomotion Design
Honours Project 2021
After Effects | Premiere | Photoshop | Illustrator
Narrator: Steve Worsley Script & Animation: AH Butler
Infomotion Design Process
To reflect the emotional impact in this aspect of the pandemic, data is illustrated through powerful imagery, information design, and motion design. Sound and motion further emphasise the emotional beats, helping the audience see and hear the story being told.
Stage 1:
Concept
3 Part Narrative Structure
Persuasive Message Design


Stage 2:
Information Design
Data Vis
Infographics
Stage 3:
Graphic Design
(Composition
Shape Language
Colour
Typography)
Imagery


Stage 4:
Infomotion Design
Styleframes
Motion Design
Sound FX,
Spoken Narrative,
Music