The SAI sought an eye-catching animation to use across social media to start a new conversation on how communities could better facilitate local change. They are particularly interested in sharing “lived experiences”, and what helps and what hinders social action. More at www.socialaction.scot/news
After Effects | Premiere | Photoshop
Narrator: Steve Worsley Script: Redd Rabbitt & SAI Animation: Redd Rabbitt
Along side a range of motion design techniques, spoken narrative and music to engage the audience, the animation also embeds key SAI phrases to focus viewer attention on the purpose of the inquiry and its invitation to join their conversation.