SAI Conversations

The SAI sought an eye-catching animation to use across social media to start a new conversation on how communities could better facilitate local change. They are particularly interested in sharing “lived experiences”, and what helps and what hinders social action. More at

Visual Messaging


After Effects | Premiere | Photoshop

Narrator: Steve Worsley      Script: Redd Rabbitt & SAI      Animation: Redd Rabbitt

Design Process

Along side a range of motion design techniques, spoken narrative and music to engage the audience, the animation also embeds key SAI phrases to focus viewer attention on the purpose of the inquiry and its invitation to join their conversation.